[Click e-Stock] "Pond Group to Benefit from Hanwha Eagles' Rising Popularity"

On July 15, Yuanta Securities analyzed that Pond Group is expected to benefit as the Hanwha Eagles professional baseball team gains popularity.

Kwon Myungjun, a researcher at Yuanta Securities, stated, "Pond Group acquired a 50.01% stake in Brand Universe for 20 billion KRW in September last year," and explained, "Brand Universe recorded sales of 53.3 billion KRW and an operating profit of 800 million KRW last year."

He added, "Brand Universe is expected to improve its performance through the sale of goods related to the Hanwha Eagles," and noted, "The company is expanding collaborative products with players and the team."

He emphasized, "Exclusive spaces have been established not only at the Daejeon stadium store but also at the Apgujeong flagship store and the Lotte Daejeon branch," and added, "A number of department store pop-up stores are also being operated." Furthermore, he predicted, "If the Hanwha Eagles win the championship this year, Hanwha fans' willingness to pay for goods will increase," and stated, "As Hanwha's popularity continues, interest in Pond Group is also expected to remain high."

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