Subway Launches 'Shrimp Sandwich' Collection
Three New Sandwiches Featuring Five Whole Shrimp Each Launched
On July 7, Subway announced the launch of its 'Shrimp Sandwich' collection for the summer season.
This collection consists of a total of three items: the 'Shrimp Sandwich,' the 'Spicy Shrimp Sandwich,' and the 'Shrimp Egg Mayo Sandwich.' A limited-time lemon sauce, featuring spices and garlic added to lemon, is available as an optional topping.
For this campaign, Subway selected Kang Min Kyung of Davichi as its model. Kang Min Kyung will highlight the freshness and invigorating qualities of the 'Shrimp Sandwich' through TV commercials and digital content.
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A Subway representative stated, "The key feature of this Shrimp Sandwich is that it uses five whole shrimp, delivering both a firm texture and a healthy flavor," adding, "When paired with the refreshing lemon sauce, it offers a bright and revitalizing meal experience."
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