Lotteria Launches Two New "Kimchi Bulgogi Burgers"
Kimchi Bulgogi Burger and Egg Kimchi Bulgogi Burger to Launch on July 3
Tomorrow X Together Selected as Models
Lotteria, the burger franchise brand operated by Lotte GRS, announced on July 2 that it will launch two new "Kimchi Bulgogi Burger" menu items featuring kimchi.
Since 2022, Lotteria has been expanding its "Ria Bulgogi" universe by introducing various menu items using Ria Bulgogi. This year, the Kimchi Bulgogi Burger features stir-fried domestic kimchi and diced radish kimchi (kkakdugi). The sweet flavor of bulgogi combined with the stir-fried kimchi offers a taste that is both familiar and new. By adding a soft-fried egg, customers can enjoy the Egg Kimchi Bulgogi Burger.
On July 3, Lotteria will unveil a new TV commercial featuring Tomorrow X Together as models to coincide with the launch of the new products.
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A Lotte GRS representative stated, "The Kimchi Bulgogi Burger is the menu item that best fits the title of a K-burger," and added, "We hope you will try this new product, where Korea's representative food, kimchi, harmoniously blends with Ria Bulgogi."
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