Juicy Hoengseong Hanwoo Captivates the Middle East

Local Buyers Praise Hoengseong Hanwoo
at Dubai Promotional Event on June 30

On July 1, Hoengseong County in Gangwon Special Self-Governing Province (Governor Kim Myunggi) announced that, together with Hoengseong KC (CEO Jeon Wonseok) and Cheonga Good Food (CEO Yoo Jaejoo), it held a Hoengseong Hanwoo promotional event at the St. Regis Hotel restaurant in Dubai, United Arab Emirates (UAE) on June 30 local time.

On June 30 local time, at the St. Regis Hotel restaurant in Dubai, United Arab Emirates (UAE), a Hoengseong Hanwoo official explained the excellence and advantages of Hoengseong Hanwoo to local buyers and journalists during a promotional event. Photo by Hoengseong County Office

Approximately 40 people attended the Hoengseong Hanwoo promotional event, including Consul General Lee Beomchan in Dubai, journalists, event officials, and about 20 local buyers.

The event began with an introduction video about Hoengseong Hanwoo, followed by a presentation on halal certification and the production process. This was succeeded by explanations and a showcase of various Hanwoo beef cuts. In particular, local buyers who attended the event and tasted Hoengseong Hanwoo responded positively, expressing admiration for the tender and juicy beef.

Kim Myunggi, Governor of Hoengseong County, who led the event, stated, "Hoengseong Hanwoo is a premium luxury Hanwoo brand raised in the pristine environment of Hoengseong and has earned high trust from consumers." He added, "By widely promoting the value of Hoengseong Hanwoo, which has undergone safe slaughtering and processing through scientific livestock management by farmers, we will pioneer new markets."

This content was produced with the assistance of AI translation services.