Bluestone Connect Officially Launches IP Commerce Platform 'GoodsBakery'... "IP Goods Anyone Can Create"

Photo by Bluestone Connect

Bluestone Connect, led by CEO Lee Haeseung, has officially launched its commerce platform 'GoodsBakery,' which is based on intellectual property (IP), and is working to create an IP goods production ecosystem that welcomes participation from both individual creators and companies.

GoodsBakery is a compound word combining 'Goods' and 'Bakery.' It is an IP commerce platform where anyone can freely combine content and products to create and sell creative IP merchandise.

Recently, the utilization of IP has been expanding into various fields such as characters, webtoons, and videos. Goods production and distribution based on IP have emerged as core revenue models in the content industry. In particular, as the creator economy grows, demand from individual creators is also increasing, leading to heightened market expectations for platforms that allow direct commercialization of IP.

In line with these trends, GoodsBakery provides an environment where not only corporate clients but also individual creators can easily produce and sell goods. Bluestone Connect aims to develop GoodsBakery into a hub for trendy IP merchandise, leveraging its B2B-based data management and marketing expertise.

Notably, GoodsBakery offers a storytelling-focused IP content shop, allowing customers to directly experience the narrative of the IP beyond simple product sales. In addition, the 'Create IP Goods' feature enables users to design and order customized goods based on their own IP, operating as a bespoke production service.

Currently, Bluestone Connect has established a diverse goods production infrastructure through collaboration with over 1,000 partner companies, providing new business opportunities for both corporate and individual clients through onboarding promotions and brand shop leasing projects.

A company representative stated, "GoodsBakery is an open platform where anyone with content IP can easily participate and build a brand," adding, "We aim to present a new paradigm for IP-based business."

This content was produced with the assistance of AI translation services.