Renault Korea Fills "Renault Seongsu" with French Cultural Sensibility

French Author Lilia Hassen Book Talk
Special Jazz and Chanson Performances, Plus Test Drive Experience

Renault Korea announced on the 18th that it will operate a French culture experience program under the theme "Timeless Drive" at its flagship store Renault Seongsu.

Renault Korea announced on the 18th that it will operate a French culture experience program under the theme "Timeless Drive" at its flagship store Renault Seongsu. Renault Korea

The program consists of lecture-style content and a mini concert. On the 18th, author Lilia Hassen, who has attracted attention in the French literary world with works such as "Panorama" and "Bitter Sun," will hold a book talk event. She plans to share her own delicate interpretations of modern society and human relationships through conversations with the audience.

On the 28th, a lecture will be given by Jung Ilyoung, a doctor of French linguistics and author of "Extreme Introvert." On the 21st, chanson artist Chanson Jay will perform, delivering the deep emotion and elegance of French chanson.

On the 29th, a program for the whole family will take place. Children will read the picture book "Beyond the Sea" in both French and Korean, and participate in a creative art activity themed around the environment. Parents will have the opportunity to join a guided tour and test drive of Renault Korea's mid-size SUV, the Grand Koleos, with explanations provided by a Renault specialist.

Renault Korea announced on the 18th that it will operate a French culture experience program under the theme "Timeless Drive" at its flagship store Renault Seongsu. Renault Korea

The interior of Renault Seongsu has also been newly arranged. On the first floor, there is a heritage photo zone featuring Renault's classic vehicles as a backdrop, as well as a card-matching game space inspired by the brand's history. On the second floor and outdoors, exhibition zones under a black-and-white concept highlight Renault's key features and communicate the brand message.

A Renault Korea representative stated, "We have prepared this as a brand experience that reinterprets Renault's heritage, aiming to foster deep communication with customers through a space where culture and emotion harmonize. We plan to expand a variety of programs centered around Renault Seongsu so that customers can directly experience the brand story."

This content was produced with the assistance of AI translation services.