"Kkobuki in Cargo Pants"... Orion's "Kkobuk Chip Caramel Popcorn Flavor" Collaborates with Musinsa

Limited Edition Package Introduced
Kkobuk Chip Giveaway Event Held at Musinsa Offline Stores

Orion announced on June 9 that its "Kkobuk Chip Caramel Popcorn Flavor" will be holding a collaboration event with the fashion platform Musinsa.

The event centers on giving away 40,000 units of "Kkobuk Chip Caramel Popcorn Flavor" for free to customers who purchase products at Musinsa Store Seongsu@Daelim Warehouse, Musinsa Store Hongdae, and Musinsa Store Daegu offline locations.

Through this collaboration, Orion is also introducing a limited-edition package. The package features the Kkobuk Chip character "Kkobuki" dressed in a striped shirt and cargo pants, embodying Musinsa’s street fashion style.

Orion Kkobuk Chip Caramel Popcorn Flavor X Musinsa Collaboration Product Image. Orion

An Orion representative stated, "The limited-edition package will be available exclusively at Musinsa Stores during the event period, which is expected to attract the attention of the MZ generation who value exclusivity." The representative also explained, "Given that Musinsa stores are located in tourist districts, the event will naturally help introduce the appeal of K-snacks to international tourists."

Orion is also running an event where customers can tag a friend they want to visit the Musinsa Store with on social media and leave a comment for a chance to win a box of Kkobuk Chip Caramel Popcorn Flavor and a Musinsa discount coupon through a drawing.

The Orion representative added, "We planned this collaboration to deliver a unique enjoyment to consumers through the synergy of these two trendy brands," and continued, "Kkobuk Chip will continue to pursue various brand collaborations and marketing activities targeting the MZ generation in the future."

This content was produced with the assistance of AI translation services.