Daejeon City to Launch "Kkumssi Walnut Pastry" in July Following "Kkumdori Ramen"

Expansion of the "Matjaem City" Brand Anticipated

Kkumdori Kkumsuni Walnut Pastry to Launch in July / Daejeon City

Daejeon City announced that it has developed "Kkumssi Walnut Pastry" using the city's representative characters, the "Kkumssi Family," as part of efforts to expand the "Matjaem City" brand. The product is scheduled to launch in July.

This is the second outcome of the Kkumssi character merchandise promotion project, following the upcoming release of "Kkumdori Ramen" on June 9.

"Kkumssi Walnut Pastry" is a dessert-style merchandise item inspired by Kkumdori and Kkumsuni, the most familiar members of the Kkumssi Family among citizens. It is designed to align with the emotional consumption trends of the MZ generation.

The product will be produced by "Kkumshimdang," a youth self-support business group in Seo-gu. In addition to the basic version that highlights the original color of walnut pastry shaped like Kkumdori and Kkumsuni, two other versions coated with yellow and pink chocolate will also be released.

The city secured 100 million won from the Central Self-Support Fund through a public contest by the Korea Self-Support Welfare Development Institute, and obtained official character IP usage approval from the Daejeon Tourism Organization. Sales spaces have also been secured, including Kkumdori House (near Daejeon Station), a popular spot among the MZ generation.

Currently, a dedicated mold pan to create the Kkumdori and Kkumsuni character shapes is being produced. The finished products will first be launched at "Kkumshimdang" near City Hall starting in July, and will then be officially sold at Kkumdori House. In addition, tasting events for citizens and various hands-on experiences will be offered at the "Daejeon 0 O'Clock Festival" in August.

A city official stated, "This project will provide quality public jobs for young people in self-support programs and serve as an opportunity to promote Daejeon's city brand nationwide," adding, "We plan to expand the product lineup to include all Kkumssi Family characters, such as Kkumbichi, Kkumgyeori, Kkumbyeori, and Kkumdari, in the future."

This content was produced with the assistance of AI translation services.