Ottogi Selects Choo Sung-hoon as New Model for 'Jjasulrang'
"Experience the Jjasulrang Kick"
Ottogi announced on May 30 that it has selected broadcaster Choo Sung-hoon as the new model for its Jjasulrang Jjajang ramen brand.
Ottogi explained that it chose Choo Sung-hoon, who has a sophisticated image and a strong presence, to effectively convey the product identity of Jjasulrang. In the new advertisement, Ottogi expressed the core values of Jjasulrang?its rich taste and deep flavor?through the message "KICK."
An Ottogi representative said, "We wanted to powerfully express the rich taste and deep flavor of Jjasulrang together with Choo Sung-hoon," adding, "We hope even more consumers will experience the 'kick' of Jjasulrang."
Hot Picks Today
"Could I Also Receive 370 Billion Won?"... No Limit on 'Stock Manipulation Whistleblower Rewards' Starting the 26th
- Samsung Electronics Labor-Management Reach Agreement, General Strike Postponed... "Deficit-Business Unit Allocation Deferred for One Year"
- "From a 70 Million Won Loss to a 350 Million Won Profit with Samsung and SK hynix"... 'Stock Jackpot' Grandfather Gains Attention
- 60s Man Who Disappeared for 10 Years After Embezzling 9.32 Billion Won Caught During Dental Treatment
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
Meanwhile, Jjasulrang, a name created by combining 'Jjajang' and 'Michelin,' is a product that embodies the rich flavor and confidence of jjajang. As of April, its cumulative sales surpassed 100 million units.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
