Gwangju Shinsegae to Host 'Easter Seoul' Pop-up Store Until June 12

Famous for Its Square Financier and Round Tigre

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on May 29 that it will host an Easter Seoul pop-up store, known for its square Financier and round Tigre, on the basement first floor of its main building until June 12.

Gwangju Shinsegae, employees showcasing Tigre and Financier at the Easter Seoul pop-up store on the basement first floor of the main building. Photo by Gwangju Shinsegae

Easter Seoul is a cafe located in Yongsan-gu, Seoul, and is a baked dessert specialty brand that focuses on a variety of Financier and Tigre. The brand is known for its rich flavor of fermented butter and the freshness of seasonal fruits, all baked into their signature pastries.

Easter Seoul's Financier differs from the traditional rectangular shape, featuring a square design with a crispy exterior and a chewy interior. The name Tigre, which means "tiger" in French, comes from the appearance of the dough with chocolate chips, which resembles tiger stripes.

Signature items include Pistachio Tigre for 3,800 won, Salted Caramel Financier for 3,600 won, and Apple Cinnamon Crumble Financier for 4,000 won.

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