Baemin Launches "Hangureut" Category with No Minimum Order Amount

Hangureut Orders Up 123%
Registered Menus More Than Quadruple

Woowa Brothers, the operator of Baemin, announced on May 29 that it will officially launch the "Hangureut" category, which has no minimum order amount, for customers who need small quantities of delivery food.

The Hangureut category is a section that collects food menus suitable for single servings. In particular, when ordering from the Hangureut category, there is no minimum order amount, unlike regular food delivery. Previously, even when customers wanted a small amount of food, such as a single serving, they often had to add more items to meet the minimum order amount or order more than they wanted. Now, through the Hangureut category, customers who prefer single-serving orders can conveniently order just as much as they want.

Baemin expects that restaurant owners who offer single-serving menus will be able to capture potential demand from customers seeking "honbap" (eating alone) orders through the Hangureut category, which will help their businesses grow. Only menus priced between 5,000 won and 12,000 won, reflecting the average price range of single-serving menus on the Baemin app, can be registered in the Hangureut category.

User response to the Hangureut category has also been positive. Compared to the first week of the pilot operation, the number of orders in the second week of May increased by 123%. During the same period, the number of users more than doubled. As the trend of restaurant owners strengthening marketing toward one- and two-person households, where food delivery has become routine, continues, the number of menus registered in the Hangureut category also increased more than fourfold during the same period. As more stores register a wider variety of menus, customers' choices for Hangureut orders are expected to expand further.

Currently, the Hangureut category is available in the Seoul area. Baemin plans to expand the service area of the Hangureut category to major regions nationwide, including the Seoul metropolitan area, starting from June 12. Kim Namhee, Head of Food Business Planning at Woowa Brothers, said, "Through the Hangureut category, customers will be able to conveniently enjoy the amount of food they want, leading to a satisfying user experience," and added, "We will continue to enhance customer value by quickly responding to changing market needs."

This content was produced with the assistance of AI translation services.