Hwayo Releases "Hwayo 41 Cheongsa Season Edition" for Summer

Collaboration with Illustration Artist Park Yeon

Hwayo announced on May 29 that it will release the limited edition "Hwayo 41 Cheongsa Season Edition" to mark the summer of 2025, the Eulsayeon (Year of the Snake).

This new product is a special edition of Hwayo 41, created in collaboration with Korean-style illustration artist Park Yeon. The celadon-colored bottle, filled with the energy of summer, embodies both vitality and freshness. The celadon hue symbolizes the beauty and elegance of traditional Korean ceramics, while also reflecting Hwayo's commitment to authenticity. The peony represents prosperity and happiness, and the snake symbolizes change and progress, expressing Hwayo's determination to pursue sustainable growth and innovation in the future.

Hwayo 41 is characterized by a harmonious balance of subtle floral notes and rich grain flavors, resulting in a mature and refined taste. Using a vacuum distillation method and 100% domestically grown rice without artificial additives, it offers a smooth finish and no harsh aftertaste despite its high alcohol content. The soft floral aroma and flavor make it ideal for enjoying chilled. With its excellent balance, Hwayo 41 is widely used as a cocktail base representing Korea in renowned bars both domestically and internationally. Mixing it with ice and tonic to create a highball enhances its refreshing and crisp qualities.

This content was produced with the assistance of AI translation services.