SSG.com Partners with Dior Beauty to Strengthen Luxury Beauty Offerings

Expanding Collaboration through Joint Product Planning and Enhanced Branding
SSG.com Accelerates Efforts to Strengthen Beauty Product Portfolio

On May 29, SSG.com, the e-commerce affiliate of Shinsegae Group, announced that it has signed a business agreement for a strategic partnership with the luxury brand Christian Dior Beauty Korea.

The signing ceremony took place on the afternoon of May 27 at the Christian Dior Beauty Korea headquarters in Gwanghwamun, Seoul, and was attended by Chunghoon Hoon, CEO of SSG.com, Baeknam Kim, Head of Christian Dior Beauty Korea, and other officials.

Chunghoon Hoon, CEO of SSG.com (right), and Baeknam Kim, Head of Christian Dior Beauty Korea, are taking a commemorative photo after signing a business agreement. Provided by SSG.com.

The two companies have agreed to strengthen their cooperation with the goal of driving sales growth, including joint product planning and enhanced branding. They plan to increase the number of exclusive and early-release products and apply gift wrapping services to all products during specific periods to deliver a differentiated customer experience. Membership-linked promotions and brand marketing activities are also scheduled to be carried out.

Ilseon Kim, Head of Fashion & Beauty at SSG.com, said, "We expect that the cooperative system established based on mutual trust between the two companies will further enhance customer satisfaction."

Recently, SSG.com has been accelerating efforts to strengthen its beauty product portfolio and expand its business scope. As a result of introducing limited edition and new products from overseas luxury brands over several years, last year’s mobile luxury cosmetics gifting sales increased by 20% compared to the same period the previous year. In March this year, the company signed a business agreement with Cosmax to discover, nurture, and expand sales channels for emerging K-beauty brands. In April, SSG.com selected actor Cha Eunwoo as its exclusive beauty model targeting customers in their 20s and 30s and launched a brand campaign.

This content was produced with the assistance of AI translation services.