"Fried Raw Sweet Potatoes"... Maeil Dairies' Sangha Farm Launches "Hwangto Sweet Potato Chips"
Targeting the Healthy Pleasure Trend
Made with Pesticide-Free Sweet Potatoes from Gochang
Maeil Dairies announced on the 27th that its affiliate, Sangha Farm, has launched "Hwangto Sweet Potato Chips." "Hwangto Sweet Potato Chips" is a snack made by slicing pesticide-free sweet potatoes from Gochang with the skin on and deep-frying them.
A representative from Sangha Farm explained, "We targeted consumers who seek convenient yet healthy enjoyment, reflecting the recent 'healthy pleasure' trend that has become a popular consumer movement." This product, in particular, preserves the savory flavor and mild sweetness of sweet potatoes by frying raw sweet potatoes directly, rather than using a steaming process. The 40g small-size packaging allows for convenient consumption at once.
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With this new product, Sangha Farm has strengthened its sweet potato snack lineup, following its existing "Sweet Potato Malengi" and "Sweet Potato Sticks." To commemorate the launch, Sangha Farm is holding a special promotion featuring Hwangto Sweet Potato Chips and other sweet potato snack products on its official online mall.
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