Yuhan-Kimberly Marks 10th Anniversary of Sanitary Pad Donation Campaign with Online and Offline Events

10th Anniversary of "Cheer Up, Daughters" Campaign
Total Donations Reach 11.7 Million Pads

Yuhan-Kimberly announced on the 27th that it will hold both online and offline consumer participation events to mark the 10th anniversary of the "Cheer Up, Daughters" sanitary pad donation campaign by its brand Good Feel.

Good Feel launched the "Cheer Up, Daughters" sanitary pad donation campaign in 2016 to secure universal menstrual rights for all women and to address the issue of period poverty. Each year, starting on May 28, World Menstrual Hygiene Day, the company has donated over 1 million sanitary pads to vulnerable groups facing socioeconomic challenges. Over the past 10 years, the campaign has benefited more than 760,000 individuals, with the total number of donated pads reaching approximately 11.7 million.

The "Cheer Up, Daughters" campaign has gone beyond simply donating sanitary pads by also considering issues such as lack of education and accessibility related to physical characteristics. From this perspective, in 2020, the company developed its first hygiene panties for women with developmental disabilities, working in collaboration with a variety of experts, including researchers, marketers, designers, and health teachers.

In addition, through the women's wellness application "Daldabang," the company provides a wide range of expert information and educational content on menstruation and women's health. The content includes expert advice on menstruation and women's health, detailed guides on sanitary pads and other feminine hygiene products, and educational materials for children experiencing their first period and their guardians.

To mark the 10th anniversary of the campaign, the company plans to expand consumer participation under the slogan "Good Feel Together." First, it will encourage participation on the Daldabang platform by donating an additional Good Feel sanitary pad for every 10 comments received. Commemorative events for Menstrual Hygiene Day will also be held at Emart stores nationwide, where consumers can join the donation through QR code access to Daldabang.

A Yuhan-Kimberly representative stated, "The 'Cheer Up, Daughters' campaign represents a commitment by Yuhan-Kimberly and the Good Feel brand to create a society where no one is left behind, going beyond simply providing material support," adding, "We will continue to explore and make efforts in various ways to help all women enjoy healthy and happy daily lives."

This content was produced with the assistance of AI translation services.