Gwangjin District to Teach Short-Form Marketing to Small Business Owners

Recruitment of 40 Participants for Short-Form Training for Small Business Owners and Prospective Entrepreneurs Until June 6
Five Sessions to Be Held at Gwangjin District Office Medium Meeting Room from June 11 to July 9

Gwangjin District (District Mayor Kim Kyungho) will conduct a 'Short-Form Content Training Program for Small Business Owners' to strengthen the online marketing capabilities of small business owners and prospective entrepreneurs, and to help them develop new sales channels.

'Short-form' refers to videos under one minute in length that can deliver concise and impactful messages effectively. As short-form content has become mainstream in the consumer market, its influence is expanding further. Accordingly, the need to reorganize online marketing strategies in line with this trend has grown.

In response, the district will hold the short-form content training sessions in the Gwangjin District Office’s medium meeting room from June 11 to July 9, 2025. The classes will take place every Wednesday from 2:00 p.m. to 5:00 p.m., lasting three hours each, for a total of five sessions.

A professional instructor will teach topics including: ▲ Principles of short-form planning and how to write a proposal ▲ Filming equipment, camera angles, and storyboard creation ▲ Video editing sequence and subtitle editing ▲ Use of narration, background music, and sound effects ▲ Completing the production of a short-form video.

The program is open to small business owners and prospective entrepreneurs with business locations in Gwangjin District. Registration is limited to the first 40 applicants and can be completed through the Gwangjin District Office website until June 6, 2025. For more details, inquiries can be made to the Gwangjin District Office’s Department of Local Economy.

Kim Kyungho, Mayor of Gwangjin District, stated, "As the market economy is shifting to an online focus, utilizing short-form content is absolutely necessary. I hope for active interest and participation from small business owners and prospective entrepreneurs," adding, "We will continue to discover and promote various projects to strengthen the competitiveness and successful independence of small businesses."

This content was produced with the assistance of AI translation services.