"Mom, Now I Am a Mom" Memories Revived by the Rose Festival

Everland Celebrates 40th Anniversary of Rose Festival
with AI-Powered Memory Video Event

"Mom! Now that I am a mom, I am coming here with my son."

Memories accumulated over the past 40 years come alive. To celebrate the 40th anniversary of the Rose Festival, Everland collected photos containing customers' memories and produced a special video. By incorporating artificial intelligence (AI) technology, they created a video in which people in old photos appear to move as if they are alive. The video has become a sensation, surpassing 1 million cumulative views.

Special video produced by Everland to celebrate the 40th anniversary of the Rose Festival. Samsung C&T Resort Division

On the 26th, Samsung C&T Resort Division announced that the special video produced by Everland for the 40th anniversary of the Rose Festival has gone viral on social media (SNS), surpassing 1 million cumulative views.

Starting from April 17, one month before the opening of the Rose Festival, Everland held a "Memory Photo Contest" for two weeks, open to anyone with photos taken at Everland. More than 200 photos were submitted to the event, which used AI technology to turn customers' photos into moving videos.

The memories sent to Everland included a cute baby smelling roses, a photo of three generations?from grandmother to grandson?gathered together in the Rose Garden, and young couples with their arms around each other's shoulders. These images captured the diverse stories customers have built with the Rose Festival over the past 40 years.

Special video produced by Everland to celebrate the 40th anniversary of the Rose Festival. Samsung C&T Resort Division

The stories submitted along with the photos were also diverse. One participant recalled, "I visited my parents' house for the first time in a while to find old photos and looked through old albums with my family," and "I used to come here with my mom and dad back when it was Jayonnongwon, but now that I am a mom, I am coming here with my son," reminiscing about the past.

Everland used about 30 of the submitted memory photos to create a 3-minute and 26-second video. They utilized the I2V (Image to Video) AI editing technology, which is currently trending on social media. The video vividly brings the people and backgrounds in the photos to life, offering a special and meaningful gift of memories.

Special video produced by Everland to celebrate the 40th anniversary of the Rose Festival. Samsung C&T Resort Division

The special video for the 40th anniversary of the Rose Festival was first released on Everland's social media on May 14, which was "Rose Day" and two days before the opening of the Rose Festival. During the festival, the video is also screened daily on the giant LED screen at the Four Seasons Garden inside Everland, drawing enthusiastic responses from visitors on site.

Jang Mo, who sent a memory photo from Gangdong-gu, Seoul, shared via Everland's Instagram message, "Seeing a photo of me with my parents at my son's current age turned into a video made me feel unexpectedly emotional and brought tears to my eyes. That evening, I showed it to my parents right away, and they were very happy."

This content was produced with the assistance of AI translation services.