Shinsegae Centum City is introducing 'OWO (Owoa)' for a more stylish everyday life.

OWO. Provided by Shinsegae Centum City

OWO. Provided by Shinsegae Centum City

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OWO stands for 'Off Work Outfit' and represents the epitome of a more stylish outfit for daily life.


What sets OWO apart from other brands is its slogan that prioritizes 'quality of life and myself' above all else, emphasizing that it is more important for one's life to shine brightly than for one's clothes to stand out. OWO is emerging as a leading brand for 'sporty-chic looks' and 'multi-purpose looks'.


There are promotions available for customers visiting the store.


First, all products are on sale for up to 30% off, and customers will receive socks, a keyring, or an OWO layered short-sleeve T-shirt depending on their purchase amount.


OWO can be found at the Hyperground on Basement Level 2 of Shinsegae Centum City.


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