Protein Brand "Selex" Surpasses 500 Billion Won in Cumulative Sales

Establishing the First Sarcopenia Research Institute in the Food Industry in 2018
Maeil Health Nutrition Leads the Domestic Adult Nutrition Market

Maeil Health Nutrition announced on May 22 that its Selex brand has surpassed 500 billion won in cumulative sales.

Selex pioneered the domestic adult nutrition market by establishing the country's first sarcopenia research institute, the Maeil Sarcopenia Research Institute, in 2018. Since then, the brand has launched a variety of products, including health functional foods, ready-to-drink protein beverages, and protein bars. Recently, Selex has been evolving beyond being a protein-focused health functional food brand, aiming to become a health management brand that supports customers throughout their life cycle based on scientific design.

Staged shot of the strength protein 'Selex Protein Lactofree Plus.' Maeil Health Nutrition

To celebrate Selex surpassing 500 billion won in cumulative sales, Maeil Health Nutrition will hold a special event until June 22. Customers who purchase the Selex Protein Lactofree Plus product from the official Selex online mall or the Selex official store on Naver and leave a review will be entered into a drawing to receive a Selex Protein Drink Lactofree (190ml) as a gift.

A representative from Maeil Health Nutrition stated, "Selex is a brand launched by Maeil Dairies, which has traditionally focused on nutrition for infants and young children, with the intention of taking responsibility for customers' nutrition throughout their entire lives." The representative added, "We will continue to do our best to always be a partner in health management."

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