Korea Expressway Corporation Holds Awards Ceremony for the 3rd Highway Ideas and Thesis Contest for Future Generations

Grand Prize: Voice Commerce-Based Local Specialty Product Purchase Service
A Total of 14 Entries Awarded

The Korea Expressway Corporation announced on the 20th that it held the awards ceremony for the "3rd Highway Ideas and Thesis Contest for Future Generations" at the Korea Chamber of Commerce and Industry in Seoul on the 16th.

Korea Expressway Corporation Award-Winning Project 'Voice Commerce-Based Specialty Product Purchase Service' Wins a Total of 14 Awards

This contest was organized to discover creative ideas for the future development of highway services and to reflect them in actual policies and projects. A total of 43 ideas and theses were submitted during the contest period, which ran from March 17 to April 25.

Through the first round of written evaluations, 21 entries were selected for the second round of presentation evaluations. Ultimately, a total of 14 award-winning entries were announced, including one Grand Prize, three Excellence Awards, five Merit Awards, and five Encouragement Awards.

The Grand Prize went to an idea titled "Voice Commerce on Highways." This idea received high marks for its approach, which guides drivers to local specialty products near rest areas through navigation while driving on highways, allows pre-ordering via voice payment linked to Hi-Pass, and enables pickup at the rest area. The judges praised its simultaneous focus on user convenience and revitalization of the local economy.

Each awardee received a certificate and prize money. The Grand Prize winner was awarded 1 million KRW, the Excellence Award winners received 500,000 KRW each, and the Merit and Encouragement Award winners received 300,000 KRW and 200,000 KRW respectively.

The Grand Prize and Excellence Award winners received the President's Award from the Korea Expressway Corporation, while the Merit and Encouragement Award winners received the President's Award from the Korea Service Management Society (President Choi Jeongil).

Notably, all awardees will receive preferential consideration when applying for the Korea Expressway Corporation's experiential youth internship program in 2026?2027. In addition, the Grand Prize and Excellence Award teams will be given the opportunity to publish their papers in the journal of the Korea Service Management Society.

Lee Sangjae, Executive Vice President of the Korea Expressway Corporation, stated, "Through this contest, we were able to witness the creative perspectives and innovative ideas of the younger generation," and added, "We will continue to gather diverse opinions to create highway services together with the public."

This content was produced with the assistance of AI translation services.