KG Mobility Launches Brand in Italy... "Export Target Set at 5,000 Units"

Launching with the Mid-Size SUV Actyon

On May 14, KG Mobility announced that it is launching the KGM brand in the Italian market alongside its mid-size sport utility vehicle (SUV), Actyon, as part of its efforts to expand exports.

Since unveiling its new brand strategy, "Practical Creativity," last year, KGM has been targeting the global market by introducing the KGM brand and its strategies, along with new products, in each country.

KGM launched the KGM brand together with Actyon in the Italian market. (From right in the photo) Byunggil Lee, Head of KGM Europe and Latin America Division; Mattia Banini, Vice President of AutoTorino; Luca Ronconi, CEO of KGM Italy dealership. Photo by KGM

This event was organized specifically to introduce the brand, mid- to long-term export strategies, and new products to the dealer group "Autotorino," which signed a new contract last December and has been responsible for KGM’s sales in the Italian market since this year, as well as to its dealers.

The event took place over three days from May 6 at the La Bagnaia Golf Resort in Siena, Florence, Italy, and was attended by around 300 participants, including local journalists, dealers, and sales managers.

On May 6, a media conference was held, featuring the launch of Actyon, as well as introductions to the Musso EV, Torres Hybrid, and the KGM brand. On May 7, test drive events were held for journalists and dealers.

On May 8, product training and test drives for Actyon and existing models were provided to sales managers, followed by discussions on marketing plans and strategies to expand sales.

The Italian automobile market is one where consumer interest in eco-friendly vehicles, such as electric and hybrid cars, is growing, supported by the government’s new car subsidy policies. Starting with the launch of Actyon, KGM plans to introduce new models such as the Musso EV and Torres Hybrid, with the aim of increasing sales volume to around 5,000 units in the future.

A KGM representative stated, "As the market share for eco-friendly vehicles is rapidly increasing in Italy, we will continue to introduce a variety of new models such as the Musso EV and Torres Hybrid, and expand sales volumes by strengthening differentiated marketing strategies and cooperation with local dealers."

This content was produced with the assistance of AI translation services.