hy to Use Part of Will Sales Proceeds for Stomach Cancer Treatment for Children

Establishing a Brand-Linked Donation System
Byunggu Byun, CEO of hy: "Leading the Way in Practicing Sustainable Management"

On May 14, hy announced that it had signed a memorandum of understanding (MOU) with the international relief and development NGO Good People to carry out the "Good Consumption, Good Brand" campaign. Under this agreement, hy will establish a donation system linked to its brands and support child assistance programs both domestically and internationally through funds accumulated in proportion to product sales.

Hy Byunggu, CEO (left), and Kim Cheonsu, Chairman of Good People, are posing for a photo.

hy will donate a certain amount to Good People based on the sales volume of its main products. The collected donations will be used to support child assistance programs in Korea and abroad. Proceeds from the sales of the four "Will" brand products will be used to support children with stomach cancer in Korea, while the accumulated funds from sales of "Yakult XO" will be used to purchase therapeutic food for children in Africa.

Building on this agreement, hy plans to continue its social contribution activities by leveraging its lineup of products with differentiated functionalities. Recently, hy changed its brand identity (BI) to "How are you?"?a phrase that means "asking about your well-being"?and is expanding the connection between its brand and social contribution initiatives.

Byunggu Byun, CEO of hy, said, "We are pleased to establish a donation system to support children in Korea and abroad together with Good People," adding, "We will continue to take the lead in practicing sustainable management and carrying out a variety of social contribution campaigns."

This content was produced with the assistance of AI translation services.