Why LG Electronics Employees Built Bird Nests and Tended Gardens

Spreading Positive Influence Through the "Life's Good" Campaign
Voluntary Participation by Employees, Internalization in Organizational Culture

LG Electronics employees have installed handmade bird nests in urban areas and planted native plants in gardens. These efforts are part of a campaign to spread positive influence around the world under the brand slogan "Life's Good." All activities are carried out through the voluntary participation of employees.

On May 14, LG Electronics announced that it is conducting the "Life's Good" campaign in various regions around the world. Recently, the U.S. subsidiary installed 150 bird nests, handmade by employees, in front yards of the company and employees' homes as part of local ecosystem preservation efforts. These bird nests provide shelter for birds that have lost their habitats in urban environments.

LG Electronics has launched a campaign to spread positive influence around the world under the brand slogan "Life's Good." Employees of the U.S. subsidiary contributed to ecosystem creation by planting over 100 native plant species in the Pollinator Garden established at the North American headquarters in New Jersey. LG Electronics

Additionally, employees of the U.S. subsidiary are leading the way in creating a sustainable ecosystem by newly planting over 100 native plant species in the Pollinator Garden established at the North American headquarters in New Jersey. The Pollinator Garden is designed to provide a stable habitat for pollinating insects such as bees and butterflies. LG Electronics became the first Korean company to receive Certified Wildlife Habitat status from the National Wildlife Federation.

The Kazakhstan subsidiary of LG Electronics recently held lectures at Kyrgyz National University (KNU) and Kyrgyz State Technical University (KSTU) for about 300 university students, the future generation, to share the values and meaning of "Life's Good." The sessions covered topics such as how an optimistic attitude toward life contributes to individual growth and social innovation, and examples of how technology enriches and adds meaning to people's daily lives.

Since redefining its brand direction and core values in 2023, LG Electronics has been conducting the Life's Good campaign to communicate its brand philosophy around the world. All activities are carried out through the voluntary participation of employees. LG Electronics stated that, as a global corporate citizen, it is fulfilling its social responsibilities and that the company's philosophy of striving for a better life for all is being internalized as part of the organizational culture among employees worldwide.

LG Electronics has launched a campaign to spread positive influence around the world under the brand slogan "Life's Good." Recently, the U.S. branch installed 150 bird nests, handmade by employees, in front yards of the company and employees' homes as part of local ecosystem preservation efforts. LG Electronics

Last year, LG Electronics received a positive response from many customers for a campaign that used social media content recommendation algorithms to spread positive content. Videos created in collaboration with influencers from various parts of the world, conveying the values of Life's Good, surpassed a cumulative 1.8 billion views.

An LG Electronics representative stated, "The Life's Good campaign is more than just a brand slogan; it is a journey to create positive change together with our customers," adding, "We will continue to contribute to a better life and a sustainable future through various activities, consistently practicing LG Electronics' sincere brand philosophy."

This content was produced with the assistance of AI translation services.