BMW Korea to Host 30th Anniversary Festival... New 1 and 2 Series to Debut

To Be Held at the Yeongjongdo Driving Center from June 6 to 8 Next Month

BMW Group Korea announced on May 12 that it will host the 'BMW Group Korea 30th Anniversary Festival' at the BMW Driving Center in Yeongjongdo, Incheon, from June 6 to June 8, 2025, to mark its 30th anniversary.

Held under the theme 'Define Driving Pleasure Again,' the event is designed to celebrate BMW Group Korea's 30-year journey and to share its vision for the next 30 years.

During the festival, flagship models from BMW, MINI, and BMW Motorrad will be showcased together in one place. In addition, the completely redesigned BMW New 1 Series and 2 Series will make their domestic debut at this festival.

The festival will also feature a variety of experiences, including high-performance M models, JCW, and convertible taxi ride programs, as well as a drift show, concert, and lifestyle product sales.

The festival will operate from 11 a.m. to 6 p.m. on June 6, and from 11 a.m. to 8 p.m. on June 7 and 8. It will be held in an open house format, allowing anyone to enter free of charge.

For visitors who wish to enjoy the event in a more comfortable and relaxed environment, a separate VIP lounge will be available. VIP lounge passes can be reserved in advance for a fee through the 'BMW Vantage' mobile app.

This content was produced with the assistance of AI translation services.