Famous Indian Actress Hina Khan Appointed as Honorary Ambassador by Korea Tourism Organization

Hina Khan, Appointed as Honorary Ambassador for Korean Tourism
Beloved Bollywood Star Visits Korea to Promote K-Culture

The Korea Tourism Organization announced on May 12 that it appointed the famous Bollywood actress Hina Khan as an Honorary Ambassador for Korean Tourism on May 9.

Scene from the appointment ceremony of the Honorary Ambassador for Korean Tourism. Korea Tourism Organization

Hina Khan is beloved as a “national actress” in India for her leading role in the country’s longest-running popular drama “Yeh Rishta Kya Kehlata Hai?” As a leading Bollywood actress, Hina Khan has won numerous acting awards, including the Indian Television Academy Awards (ITA) and the Telly Awards.

Currently, Hina Khan has more than 20 million followers on social networking services, making her one of India’s most prominent opinion leaders and trendsetters. Recently, she drew attention by expressing her deep affection and interest in Korean culture, including K-beauty and Korean cuisine, in interviews with major Indian media outlets.

During this visit, Hina Khan will stay in Korea until May 13 and is expected to enjoy Korea’s diverse attractions. She visited Bukchon Hanok Village and Deoksugung Stone Wall Road, filming locations for the popular drama “Guardian: The Lonely and Great God” (known as “Goblin”) in India, as well as Jumunjin in Gangneung, a site featured in BTS music videos.

She also experienced various aspects of K-culture by visiting beauty salons famous for makeup for actresses and idols, receiving Korean-style makeup, and undergoing a personal color analysis. Going forward, the organization’s New Delhi office plans to actively promote Hina Khan’s visit to Korea through both online and offline channels and to accelerate the development and marketing of K-culture-themed travel packages in collaboration with major Indian travel agencies.

Hina Khan stated, “I became even more captivated by Korea during this visit,” adding, “It was very impressive to experience not only K-beauty as if I were a character in a K-drama, but also Korea’s unique culture where modernity and tradition harmoniously coexist.” She also expressed her ambition by saying, “I will actively promote Korea so that more Indians can experience its beauty.”

Kim Jonghun, Director of International Marketing at the organization, said, “According to the 2025 Global Hallyu Survey, India’s favorability toward Korean cultural content is 84.5%, the third highest among the 28 countries surveyed. In particular, K-beauty, fashion, and Korean cuisine are enjoying great popularity among young people. We plan to further expand marketing linked with K-culture in cooperation with Hina Khan to actively attract young Indian travelers to Korea.”

This content was produced with the assistance of AI translation services.