2025 Lotte Awards Grand Prize... Lotte Wellfood Achieves Success in Indian Market
Entering the Indian Market
Launching Choco Pie Made with Plant-Based Ingredients
At the '2025 Lotte Awards', Lotte Wellfood was selected as the grand prize winner for being the first Korean food company to enter the Indian market and achieving significant results.
The Lotte Awards is an event that recognizes and celebrates the achievements of employees who have created customer value through a spirit of challenge and innovation over the past year. The core message of this year's Lotte Awards is 'Beyond Limit', which embodies the idea of 'Lotte overcoming fear and impossibility to lead the global market'.
The grand prize goes to the Global Strategy Division of Lotte Wellfood, which became the first Korean food company to enter India and has led continuous growth in the Indian market by introducing new brands. Lotte Wellfood implemented a thorough localization strategy by launching Choco Pie made with plant-based ingredients to overcome religious and cultural differences, and by developing heat-resistant chocolate that can maintain its quality in high temperatures.
Lotte Wellfood's Indian subsidiary has recorded an average annual growth rate of 8% from 2022 through last year. Last year, more than 30% of Lotte Wellfood’s total overseas subsidiary sales came from India, highlighting its strong local presence. In February, the company completed a new ice cream plant in Pune, India, further accelerating its strategy to target the market of 1.4 billion people.
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The Excellence Award will be given to five teams in the fields of sales and marketing, R&D (research and development), production and procurement, and AI·DX (artificial intelligence and digital transformation). In the R&D category, the Dessert 2 Team of Lotte Central Research Institute, which developed the world’s first zero-calorie ice cream and drove sales growth, will receive the award. In the AI·DX category, the Color Lab of Lotte Chemical’s Advanced Materials Division, which developed a synthetic resin color matching system using AI to reflect diverse customer needs, has been selected for the Excellence Award.
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