Covercerman Opens 'KEEK' Popup Store at Shinsegae Duty Free Myeongdong Branch

Simultaneous Operation at Hyundai Department Store Mokdong Branch

Covercerman announced on May 9 that it has opened a popup store for the fashion tech brand 'KEEK' at Shinsegae Duty Free Myeongdong Branch.

KEEK is a fashion tech brand launched by Covercerman that introduces functional clothing based on its proprietary smart fabric technology and design. Its flagship product, 'Pillowdy,' is a combination of a neck pillow and a hoodie, and has achieved cumulative sales of 67,000 units since its release.

Covercerman announced on the 9th that it has opened a popup store for the fashion tech brand 'KEEK' at Shinsegae Duty Free Myeongdong Branch. Covercerman

The popup store will operate for five months from May 1 to September 30. In addition to Pillowdy, it will showcase KEEK's signature items, including new logo t-shirts and hats. Located on the 9th floor of Shinsegae Duty Free Myeongdong Branch, which is frequented by many foreign tourists, the popup store will provide multilingual information services and duty-free benefits. The company aims to enhance shopping convenience and satisfaction for international visitors.

To celebrate the opening of the popup store, Covercerman will offer a promotion with discounts of 23% on the UV windbreaker and 25% on the Pillowdy hooded zip-up. Additionally, the first 50 customers who spend over $200 (approximately 270,000 KRW) will receive a new KEEK t-shirt as a gift.

Lee Jaeho, CEO of Covercerman, stated, "Through this popup, we are able to directly introduce KEEK's technology-based products to a wider range of customers," adding, "We will continue to expand the brand experience in major commercial districts and distribution channels, and consistently broaden our contact points with global customers."

This content was produced with the assistance of AI translation services.