Kojima Ranks First in Brand Customer Loyalty Awards for Eighth Consecutive Year

Comprehensive healthcare company Kojima announced on May 9 that it ranked first in the massage chair category for the eighth consecutive year at the "2025 Brand Customer Loyalty Awards" held in Yeouido, Seoul.

Provided by Kojima

The Brand Customer Loyalty Awards is a ceremony jointly certified by the Korea Consumer Forum and Brand Key, one of the top 10 research and consulting agencies in the United States. It selects leaders in each field based on the Brand Customer Loyalty Index (BCLI). The brand that records the highest loyalty through emotional interaction with customers is chosen as number one.

In a survey conducted from March 17 to March 30, targeting approximately 620,000 consumers, Kojima received high scores in all categories. The company scored a total of 26.8 points out of a possible 35 across five categories: brand trust, brand attachment, repurchase intention, recommendation intention, and switching intention.

Kim Kyungho, Head of Marketing at Kojima, said, "We are deeply grateful to our customers for their unwavering love and support over the past eight years. We are honored that our ongoing commitment to customer satisfaction has been recognized," adding, "We will continue to present Kojima's unique and differentiated products and services through ongoing research and development."

This content was produced with the assistance of AI translation services.