Support for Short-Form Promotion and Digital Transformation

On May 2, the Small Enterprise Association announced that it had signed a 'Business Agreement for the Growth and Advancement of Small Enterprises' with Naver, and that it would begin providing practical support for local small businesses.


The signing ceremony was held at the main conference room of the Small Enterprise Association, and was attended by Song Chiyoung, President of the Small Enterprise Association, Chae Sunjoo, Head of External and ESG Policy at Naver, and others.

Small Enterprise Association logo. Small Enterprise Association

Small Enterprise Association logo. Small Enterprise Association

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This agreement focuses on providing practical and sustainable support for the discovery and growth of local small businesses, including: ▲ discovering and fostering local small businesses ▲ supporting the promotion of local areas and small businesses through short-form videos ▲ supporting the digital transformation of small businesses.


Through this agreement, the Small Enterprise Association will work to discover promising local small businesses and raise their profile by hosting festivals linked to regional events and supporting their expansion overseas. The association will also produce short-form videos to promote hidden local attractions and small businesses through Naver's Clip Service. In addition, ongoing digital transformation support projects for small businesses will be expanded to include organizations by business type.


In particular, the association plans to focus on collaborative projects that provide tangible benefits to small businesses by identifying their business status and needs, and will also develop ways to encourage cooperation from member companies.


Chae Sunjoo, Head of External and ESG Policy at Naver, said, "We will actively seek new business opportunities and growth strategies together with the Small Enterprise Association so that small businesses can take the next step forward."



Song Chiyoung, President of the Small Enterprise Association, stated, "This business agreement with Naver will serve as another stepping stone toward the future," and added, "By supporting the discovery of small businesses, we will pursue practical collaborative initiatives for sustainable growth and advancement."


This content was produced with the assistance of AI translation services.

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