Musinsa to Provide 100 Billion KRW in Fund Support for Small Fashion Businesses

Up to Six Rounds of Funding Support Annually

Musinsa announced on April 30 that it will actively foster and support small business owners in the fashion sector, leveraging the popularity of K-brands. The company plans to subdivide its funding support programs according to the growth stage of partner brands and provide approximately 100 billion KRW in support within this year.

In May, Musinsa will begin recruiting and selecting participants for the "2025 Partner Fund Program," targeting brands listed on its platform. Until last year, Musinsa operated an interest-free production funding program for partner brands under the name "Co-Growth Funding Support Project." Starting this year, the program has been restructured as the "Partner Fund."

Musinsa has subdivided the program into three categories according to the growth stage and size of each partner brand: ▲Incubation Partner Fund ▲Growth Partner Fund ▲Core Partner Fund.

Musinsa has also increased the maximum number of annual support opportunities to six, allowing partner brands to utilize funds more flexibly throughout the production and distribution process. The company plans to provide approximately 100 billion KRW in funding by the end of this year.

Musinsa intends to continuously expand its support for small and medium-sized fashion brands. According to an analysis of last year's annual transaction data for approximately 8,500 partner brands on Musinsa, the number of brands achieving over 100 million KRW in annual transactions (excluding private brands) reached 1,931, representing an increase of about 18% compared to the previous year. In 2022, the number of brands surpassing 100 million KRW in annual transactions was 418, marking an average annual growth rate of approximately 115% over the past two years.

Among the partner brands on Musinsa that surpassed 100 million KRW in transactions last year, approximately 90%?excluding affiliates of large corporations and established brands?recorded annual transactions of less than 5 billion KRW. According to current law, apparel wholesale and retail companies with average annual sales of 5 billion KRW or less are classified as "small business owners."

A Musinsa representative stated, "What has brought Musinsa to its current position is the philosophy that the success of our partner brands is directly linked to Musinsa's own success," adding, "We will continue to lay the groundwork for small and medium-sized K-brands to actively expand and grow not only in Korea but also in overseas markets."

This content was produced with the assistance of AI translation services.