CoverSummon Accelerates Expansion into Asian Markets Including China, Japan, and Taiwan
Accelerating Global Market Expansion
CoverSummon announced on the 24th that it is accelerating its full-scale global market expansion by entering the three major Asian markets: China, Japan, and Taiwan.
CoverSummon recently signed a contract with its local distributor in China, Huanshixingyun, and entered the Chinese market through local e-commerce platforms such as Tmall, Xiaohongshu, and Douyin. In the first half of this year, the company plans to expand brand awareness by launching local influencer marketing campaigns.
CoverSummon announced on the 24th that it is accelerating its full-scale global market expansion by entering the three major Asian markets: China, Japan, and Taiwan. CoverSummon
View original imageIn addition, CoverSummon has established online channels in three Southeast Asian countries?Singapore, Malaysia, and Thailand?through the Southeast Asian e-commerce platform Shopee. The company also signed a business agreement with the Japanese general trading company ITOCHU, and since last year, has been selling its products through the ANA airline mall and LOFT department stores in Japan.
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Lee Jaeho, CEO of CoverSummon, said, "We are advancing our B2B2C model and achieving joint growth of our brand and technology based on market-specific partnerships and sales strategies," adding, "Based on sustainable material technology and global supply chain capabilities, we will build a long-term growth structure that goes beyond Asia."
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