[Photo] "Flower BAT" Campaign to Reduce Cigarette Butt Littering

On April 21, in celebration of Earth Day, BAT Rothmans, the Korean subsidiary of the UK-founded tobacco company BAT, held the "Flower BAT" campaign at Ma-eul Madang in Sindang-dong, Jung-gu, Seoul. As part of the campaign, employees created and delivered flowerpots to help establish alleyway flower beds. The 130 flowerpots made by BAT Rothmans employees will be distributed and placed in alleyways across 10 districts in Seoul, including Gangnam-gu and Nowon-gu, to help prevent the littering of cigarette butts and other trash. BAT Rothmans

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