GS25 'Uridongne GS' App, Pre-Order Sales Up 173%

173% Year-on-Year Sales Growth in Q1
Increase in Special Exhibition Products and Ready-to-Eat Meal Pre-Orders

GS Retail's convenience store GS25 announced on the 17th that sales from the pre-order service provided through the mobile application 'Woori Dongnae GS' increased by 173% compared to the same period last year.

The 'Pre-order' service allows customers to order and pay for desired products in advance via the app and pick them up at a convenient time. It consists of ▲'Special Exhibitions' showcasing new products, intellectual property (IP) collaboration products, and trending issue products, and ▲'Reservation Orders' where customers can regularly pre-order and pick up ready-to-eat meals such as lunch boxes and gimbap.

The customer is looking for the ready-to-eat meal product they pre-ordered through the Our Neighborhood GS app. (Photo by GS Retail)

In particular, special exhibition products collaborated with broadcast content and entertainment have gained high popularity. In fact, last year, ▲Monamhee ▲Dubai Chocolate ▲Gyeongtakju ▲Helinox ▲ENHYPEN and LE SSERAFIM albums led the sales. In the first quarter of this year, ▲Lee Gyun Chamoe Minari Liquor ▲Squid Game game set ▲Catch Teenieping stationery set ▲NMIXX and Hoshiwoozi albums drove sales. Thanks to their popularity, over 200 pre-order special exhibitions were held throughout last year, and more than 80 special exhibitions were operated in the first quarter of this year alone.

Additionally, as the 'Lunchflation' phenomenon (lunch + inflation) worsens due to high inflation, demand for convenient meals such as convenience store lunch boxes and salads has also increased. As a result, sales of ready-to-eat meals in the 'Reservation Orders' category rose by 24.2% year-on-year in the first quarter of 2025. Looking at the sales share by category, ▲lunch boxes accounted for 64%, ▲salads 15%, ▲sandwiches and hamburgers 9%, ▲gimbap 8%, and ▲rice balls 4%.

Jeon Jin-hyeok, head of GS Retail's O4O division, said, "The pre-order service has established itself as a new consumption trend where customers can quickly secure desired products and conveniently receive them at designated stores." He added, "Along with pre-orders, we will further solidify our position as the industry's number one mobile app by surpassing 4 million monthly active users (MAU) this year through various functions of the Woori Dongnae GS app, such as quick commerce and Wine25 Plus."

This content was produced with the assistance of AI translation services.