Hwahae Shares Overseas Strategies at 'K-Beauty Global Insight Conference'

Presentation on the Know-smetics Trend

Birdview, the operator of the beauty platform 'Hwahae,' announced on the 14th that it participated as a speaker at the '2025 K-Beauty Global Insight Conference' and presented on the 'Know-smetics' trend, which has emerged as a key keyword in the global beauty market.

The event was hosted by the Ministry of SMEs and Startups and organized by the Small and Medium Business Corporation to strengthen the marketing capabilities of domestic small and medium beauty brands and support their global expansion.

Birdview announced on the 14th that it presented on the 'Know-smetics' trend, which has emerged as a key keyword in the global beauty market, at the '2025 K-Beauty Global Insight Conference.' Birdview

Kim Tae-hee, Head of Hwahae's Business Strategy Team, shared insights on brand strategies targeting overseas markets under the theme "Know-smetics Universe: The Global Expansion of K-Beauty Led by Ingredient Knowledge Consumers" during the first session of the conference, which discussed K-Beauty manufacturing trends and branding strategies.

Kim Kyung-il, CEO of Birdview, stated, "We will continue to strive to enhance the global competitiveness of K-Beauty through the data and insights Hwahae possesses."

This content was produced with the assistance of AI translation services.