Kia EV4 Collaborates with Musinsa on Lifestyle Marketing

Online Showcase Until the 13th of Next Month
Prizes Including the EV4 to Be Offered

Kia announced on the 31st that it will carry out a marketing collaboration with the fashion platform Musinsa, based on its brand's first electrified sedan, the EV4.

Through this collaboration, the two companies propose a new lifestyle combining the innovative design of the EV4 with fashion under the slogan "Styling with EV4 and Musinsa."

In particular, based on Kia's design philosophy "Opposites United," which signifies the creative fusion of contrasting concepts, the collaboration aims to harmonize the vehicle and fashion to provide consumers with a differentiated brand experience.

Musinsa will hold an online showcase from today until the 13th of next month, featuring fashion items that complement the EV4 through photo content by broadcaster Joo Woo-jae.

Additionally, Musinsa will offer various prizes through a raffle for customers participating in the online event, including one EV4 vehicle and Musinsa discount coupons worth 40,000 KRW.

A scene from a fashion photo shoot featuring Joo Woo-jae wearing a leather jacket that suits the Kia EV4. Photo by Kia

At Kia's brand experience space "Kia Unplugged Ground" located in Seongdong-gu, Seoul, a pop-up exhibition will be held from the 4th to the 13th of next month, displaying the EV4 vehicle along with a Work & Life concept showroom by Joo Woo-jae and fashion influencer Alicepunk, as well as customer participation games and various programs.

On the first day of the exhibition, the opening event will feature Alicepunk's fashion showcase "For your desire" runway show and a styling talk show, with a special visit from Joo Woo-jae also scheduled.

A Kia representative stated, "This collaboration with Musinsa focuses on creating a new cultural experience by combining the innovative design values pursued by the EV4 with fashion trends. Kia will continue to provide customers with diverse experiences as a sustainable mobility lifestyle."

This content was produced with the assistance of AI translation services.