Hyundai Motor Unveils Joint Labor-Management Safety Brand 'BaroZero'
As Part of Establishing On-Site Safety Culture
Creation of Baro and Zero Characters
The labor and management of Hyundai Motor Company have joined forces to create a safety brand aimed at establishing an advanced safety culture.
On the morning of the 31st, Hyundai Motor unveiled the safety brand 'BaroZero' at the Hyundai Motor Ulsan plant, with over 170 attendees including Lee Dong-seok, Chief Safety Officer (President), and Moon Yong-moon, head of the Hyundai Motor branch of the Metal Workers' Union.
The BaroZero brand was developed to advance the safety culture in accordance with the 'Joint Declaration for Creating a Safety Culture' announced by labor and management together in 2022 and 2023.
BaroZero embodies the principles of ▲ strictly following safety rules ▲ immediately communicating with colleagues upon discovering hazards ▲ and thoroughly eliminating workplace hazards to achieve 'zero (0)'.
On this day, Hyundai also revealed the BaroZero logo and brand slogan. The BaroZero logo incorporates the letter 'V', symbolizing "checking immediately," and a circle representing the number zero, integrated into the 'BaroZero' lettering.
The BaroZero brand slogan is "Safety Immediately, Zero Risk." Hyundai plans to actively use this slogan as a chant when starting fieldwork at each workplace.
To establish the safety brand, Hyundai created two characters named Baro and Zero. Baro is an agile character who promptly improves hazards upon discovery, while Zero is a meticulous character who eliminates hazards on-site without haste or negligence.
Hyundai plans to expand BaroZero, which started in Ulsan, to domestic production bases such as Jeonju and Asan, as well as to research centers and the High-Tech Center. From the first half of this year, Hyundai will apply safety helmets and safety signs bearing the BaroZero logo at workplaces.
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President Lee emphasized, "Through BaroZero, employees will practice the highest level of safety on-site, firmly establish Hyundai Motor's safety culture, and strengthen trust in Hyundai's safety both internally and externally."
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