Dongjak-gu, Seoul (Mayor Park Il-ha) has been selected as an excellent institution for three consecutive years in the ‘2025 Local Government Proactive Administration Comprehensive Evaluation’ conducted by the Ministry of the Interior and Safety.


This evaluation was conducted on 243 local governments nationwide, assessing 17 detailed indicators across five major categories including system improvement, activation efforts, implementation performance, and perception.

District Mayor Park Il-ha is communicating with employees at the 'Active Administration Talk Concert' in September last year. Provided by Dongjak-gu.

District Mayor Park Il-ha is communicating with employees at the 'Active Administration Talk Concert' in September last year. Provided by Dongjak-gu.

View original image

According to the district, the representative excellent case, the senior-exclusive welfare service platform ‘Hyodo Call Center,’ received high scores from private experts and the national evaluation group. Launched for the first time in Seoul in 2023, the Hyodo Call Center is a one-stop customized welfare system that provides seniors with necessary information and services with just one phone call.


Based on this, Dongjak-gu expanded the project into the ‘Hyodo Package’ by adding services such as Hyodo Taxi, Hyodo Laundry, Hyodo Oriental Medicine, and Hyodo Injection. This achievement is recognized as a result of resolving residents’ inconveniences through a shift in perspective and continuous proactive administration.


Mayor Park Il-ha hosted the ‘Proactive Administration Talk Concert,’ sharing various opinions and experiences with employees to build consensus. In addition, incentives for public officials promoting proactive administration were expanded, and a new ‘Important Duty Allowance’ was introduced. Earlier this year, for the first time since the district office opened, a ‘Special Promotion System’ was implemented to strengthen motivation.


Going forward, the district plans to further encourage employees’ proactive administration by significantly enhancing incentives for discovering ‘Regulatory Innovation Best Practices.’



Mayor Park Il-ha said, “Thanks to the challenging and experimental attitude of Dongjak-gu public officials, we have earned the honor of being selected as an excellent institution for three consecutive years. We will continue to demonstrate tangible changes through proactive administration with all employees, bringing results that will change the map of Dongjak-gu.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing