Pocheon-si Gwanin Village Management Social Cooperative Holds First Live Broadcast Sale
Full-Scale Resident-Led Urban Regeneration Begins
Gyeonggi Pocheon-si Gwanin Village Management Social Cooperative (Chairman Im Gil-young) launched its first live commerce broadcast on the 27th, marking the beginning of its full-scale activities.
Established in 2024, the resident self-help organization 'Gwanin Village Management Social Cooperative' is leading resident-driven urban regeneration based on the 'Gwanin 1+ Center,' created as part of the Gwanin-myeon urban regeneration recognition project.
The cooperative promoted the brand 'Gwanin Pumgoeul' and conducted a live commerce sale of Gwanin Mountain perilla oil and Miru mushrooms from 10:30 AM to 11:30 AM on the 27th.
This is expected to be the first step in promoting the excellence of local specialties and securing stable sales channels.
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An official from Pocheon City stated, “The establishment of the Gwanin Village Management Social Cooperative is a model case of resident-led urban regeneration,” adding, “We will spare no administrative support to help Gwanin-myeon grow into a sustainable local community.”
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