Jowon Tae: "Absolute Safety and Customer-Centered Highest Value... Creating Synergy Effects through Integration"

"Competing with Mega Carriers for Greater Profits"
"Turning Cultural Differences with Asiana into Sources of Potential"

Korean Air announced that it will prioritize 'absolute safety' and 'customer-centric service' as its highest values this year.

Chairman Cho Won-tae of Hanjin Group. Photo by Korean Air

Cho Won-tae, Chairman of Hanjin Group (read by Woo Ki-hong, Vice Chairman of Korean Air), stated at the '63rd Annual General Meeting of Shareholders' held on the 26th at the headquarters in Gangseo-gu, Seoul, "We will do our utmost to become an airline loved by customers."

Chairman Cho said this year will be an important year for Korean Air. He emphasized, "Last December, we completed the acquisition of Asiana Airlines as a subsidiary and began the full-fledged journey to launch an integrated airline. Based on higher levels of safety and better service, we will confidently compete with leading mega carriers in the global aviation market and generate greater profits."

On the 4th, Korean Air announced a new corporate value system called 'KE Way' and established new goals and visions. Chairman Cho said, "Although the management environment this year is expected to be a mix of crises and opportunities, we will do our best to become a company that is loved and trusted, befitting our status as a global network carrier at the starting point of our leap forward."

Hanjin KAL, the holding company, is determined to spare no support in successfully completing the integration with Asiana Airlines.

At the '12th Annual General Meeting of Shareholders' held at the Hanjin Building in Jung-gu, Seoul, Chairman Cho conveyed a greeting read by Ryu Kyung-pyo, Vice Chairman of Hanjin KAL, stating, "This year, Hanjin Group has set the management policy of 'achieving early management stabilization through efficient post-merger integration (PMI) execution' and will do its best to become one family with Asiana Airlines. Hanjin KAL will establish a stable governance structure as a holding company and support this effort."

He acknowledged, "The group's external growth through the acquisition of Asiana Airlines is both an opportunity to open new markets and a major task that requires greater responsibility to create integration synergy effects." He added, "We will identify and prepare for various risk factors underlying external growth in advance, faithfully carry out the integration process, and fuse different cultures. We will ensure that differences become a source of greater potential rather than points of conflict."

Furthermore, he said, "Building on the numerous experiences accumulated over the past 80 years as a runway, we will soar toward a new century. We will strive to create a better and new Hanjin Group in each of our respective positions."

This content was produced with the assistance of AI translation services.