Hwahae Recruits Jeong Siwook, Former Amorepacific CGO
Aiming at the Global Market with Expanded B2B Sales Channels
Birdview, the operator of the beauty platform Hwahae, announced on the 26th that it has recruited Jeong Si-wook, a former executive from major beauty companies, as Chief Global Officer (CGO) and will actively expand its global business.
CGO Jeong has led marketing and global business for 15 years at beauty companies including ▲Amorepacific ▲COSRX ▲L'Or?al Korea. In particular, at COSRX, he achieved significant results by continuously expanding various online and offline distribution channels in the US and Japan, including Amazon.
Based on CGO Jeong's extensive experience and expertise in the global market, Hwahae plans to launch an overseas influencer marketing service within this year. Additionally, through expanding overseas B2B sales channels and buyer mediation, Hwahae intends to actively support the global marketing and distribution channel expansion of K-Beauty indie brands.
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CGO Jeong stated, "Hwahae plans to focus on strengthening global competitiveness based on the platform operation know-how and insights accumulated domestically," adding, "We will build strategies for Hwahae and K-Beauty brands aiming for overseas expansion to grow together."
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