SSG.com Partners with CJ to Launch 'Star Delivery'... "100% On-Time Arrival Guarantee on Promised Date"
Service Begins on the 27th... Exclusive Delivery by CJ Logistics
SSG Money Compensation for Missed Scheduled Deliveries
Focused on Non-Food Categories, Creating Synergy with SSG Grocery Delivery
Expansion to Partner Store Products Planned for the Second Half of the Year
SSG.com announced on the 26th that it will strengthen its delivery competitiveness by introducing the guaranteed delivery service "Star Delivery," which aims for 100% on-time arrival on the promised date.
Launching officially on the 27th, Star Delivery will be carried out through CJ Logistics' "O-NE." If consumers do not receive their products on the scheduled delivery date, the company will compensate them with 1,000 KRW in SSG Money.
Star Delivery will focus on lifestyle product categories such as cosmetics, pet supplies, and living goods. It will complement the existing "SSG Weekly Delivery" and "SSG Dawn Delivery," which mainly operate for fresh food and grocery items.
The method involves converting the existing next-day delivery service "SSG 1DAY Delivery" into Star Delivery. Except for some remote island and mountainous areas, orders placed by 11 PM nationwide can be received the next day, and delivery is free for purchases over 20,000 KRW. In the second half of the year, the service will also be introduced to products from partner stores. The goal is to apply the service to about 300,000 products by the end of next year.
SSG.com has created a dedicated section to make it easy for consumers to shop for Star Delivery products. It can be accessed directly from the main screen of the mobile application (app) and the web. After searching for products, clicking "Star Delivery" in the filter allows users to view only products with the service applied. Stores that highlight brands and products will be set up, and seasonal and concept-based special exhibitions will also be held.
SSG.com plans to increase the exposure of Star Delivery products to accelerate co-growth with brand companies. In fact, after introducing SSG 1DAY Delivery, sales of products with the service applied increased by an average of 90% per month, contributing to the expansion of sales for partner brands. The inflow rate of new customers through the dedicated section also more than doubled.
From the 27th to the 2nd of next month, SSG.com will hold a "Star Deal," offering 30 Star Delivery products daily at exclusive special prices for one week. A 10% shopping cart coupon (up to 10,000 KRW discount) will also be given for purchases of 20,000 KRW or more on Star Delivery products.
Collaborative marketing with CJ Logistics will also be conducted. During the event period, customers who purchase at least one Star Delivery product and enter will be entered into a raffle to win popular home appliances, Shinsegae gift certificates, chicken and coffee coupons, and more.
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Han Myeong-sik, SSG.com Star Delivery PO Leader, said, "In collaboration with CJ Logistics, we plan to pilot seven-day-a-week delivery in some areas," adding, "We will also consider nationwide expansion in the future."
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