National Coffee Mix... 180 Units Sold Every Second

Dongseo Food's 'Maxim Mocha Gold'
No. 1 in the Industry Since Its Launch in 1989
The "World's One and Only Taste" Created by the Golden Ratio

Launched in 1989, Dongseo Food's 'Maxim Mocha Gold' is the best-selling product in the domestic coffee mix market. The cumulative sales of Maxim Mocha Gold over the past year reached a total of 5.7 billion sticks. This means about 180 sticks are sold every second.

Photo by Dongseo Food Provided

Based on its expertise in instant coffee manufacturing, Dongseo Food succeeded in developing the world's first coffee mix, Maxwell House Coffee Mix. The coffee mix started from a simple question: "Can't we enjoy coffee more conveniently?" Before the coffee mix appeared, it was common to mix coffee, creamer, and sugar according to individual preferences. For those who found the bitterness of coffee burdensome at the time, the coffee mix containing sugar and creamer in the right proportions was a new world. In 1987, to satisfy the increasingly sophisticated tastes of consumers, the premium brand Maxim Coffee Mix was launched.

Dongseo Food embarked on developing coffee with a smooth and clean taste and aroma suited to Korean consumers' preferences. After dedicating extensive research to various changes in the intensity of coffee bean roasting and coffee extraction processes, they succeeded in developing the richly aromatic and smooth coffee 'Maxim Mocha Gold' in 1989.

The secret to Maxim Mocha Gold's long-lasting love from consumers lies in the golden ratio that creates a "taste unlike any other in the world." Dongseo Food carefully selected the finest Arabica beans and blended them in the optimal ratio derived from long-term consumer research to produce delicious coffee that tastes great anytime, anywhere, and whoever makes it. Maxim Mocha Gold does not rest on its industry-leading position but continues to make various changes and attempts to meet the evolving tastes and expectations of customers.

This content was produced with the assistance of AI translation services.