Lara Station Holds Global Program 'X-THE LIVE' Production Presentation in Bangkok, Thailand
Exclusive Four-Way Partnership Signed Among BIGXSHOW, LAZADA, VIU, and SPI
Global Influencers and Leading Brands Gather for ‘X-THE LIVE’ Launch in Bangkok
Lara Station announced that it successfully held the production presentation for the innovative global program ‘X-THE LIVE’ in Bangkok, Thailand.
The presentation featured Thailand’s top celebrity Bambam, who is serving as the advertising model and playing a key role in the program, generating high expectations.
‘X-THE LIVE’ is a new form of global live commerce survival program that combines fandom commerce, entertainment commerce, and an expandable platform. Through strategic partnerships with BIGXSHOW, LAZADA, VIU, and SPI, the program plans to expand its global influence.
The event was attended by Park Yong-min, Ambassador of the Republic of Korea to Thailand, who delivered a congratulatory speech wishing for the program’s successful launch. Additionally, over 50 media outlets from three countries?Thailand, Malaysia, and Singapore?covered the event enthusiastically. A total of 24 global influencers participated in the live commerce battle, including 18 from Thailand, 4 from Korea, and 2 from Malaysia. The Korean influencers include representatives Gwa-ju Se-yeon, Si-a Jiu, Seong Chi-hyun, and Lee Na-yeon.
‘X-THE LIVE’ is scheduled to be broadcast live 24 hours a day for three days, from the 21st to the 23rd.
More than 35 global brands such as Samsung Electronics, Hyundai Motor Company, CJ CheilJedang, Coway, Philips, Nike, NutriOne, Toriden, Nature Republic, 3CE, LION, GQ, and ELLE will participate, showcasing a variety of products and content.
A Lara Station representative said, “X-THE LIVE will offer a new shopping experience and enjoyment to viewers worldwide beyond simple live commerce,” adding, “With the participation of top influencers including Bambam and global brands, we expect it to be the most spectacular live commerce program ever.”
‘X THE LIVE’ will present unprecedented, groundbreaking events and content that were unimaginable in traditional live commerce. Lara Station plans to design and provide AI-based content commerce platform technology and entertainment programs. The 24 global influencers will support the global expansion of consumer goods brands from their respective countries and introduce a new form of commerce business model.
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With the strong distribution network of the Thai consumer goods company SAHA GROUP and Lara Station’s innovative technology, ‘BIGXSHOW’ has great potential to bring a new wave to the ASEAN content commerce market. There is growing anticipation whether BIGXSHOW can grow into a super app that achieves success not only in the ASEAN market but also in the global market through the ‘X THE LIVE’ promotion.
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