SAP "Work Efficiency Up 30% with AI Assistant Tools... Korean Support from April"

Christian Klein, CEO of SAP, Visits Korea
Introduces Generative AI Work Assistant Tool "Joule"
"Good Data Creates Good AI"... Emphasizes the Importance of Data

SAP, celebrating its 30th anniversary in Korea, is focusing on artificial intelligence (AI) and business data cloud services. The aim is to enhance corporate work efficiency through AI agents.

Christian Klein, SAP Chief Executive Officer (CEO), introduced the generative AI work assistant tool 'Joule' at the 'Business Unleashed' press conference held on the afternoon of the 20th at the Shilla Hotel in Jung-gu, Seoul, stating, "Our goal is to improve the productivity of key Joule users by 30% by the end of 2025."

Christian Klein, CEO of SAP, is speaking at the 'Business Unleashed' press conference held on the afternoon of the 20th at the Shilla Hotel in Jung-gu, Seoul. Photo by SAP

Founded in Germany, SAP is an information technology (IT) company specializing in business AI. It is particularly prominent in the enterprise resource planning (ERP) sector.

Joule is an AI-based 'work orchestrator' service launched by SAP. It integrates various AI agents to automate tasks and increase efficiency. CEO Klein explained, "Joule combines with SAP business applications to improve core business processes of companies."

SAP aims to increase the productivity of Joule users by 30% by the end of this year. Previously, companies had to manually input and integrate business data, but Joule automates this process to enhance work efficiency.

Highlighting the potential of the Korean cloud market, Klein emphasized its importance as a key market. He evaluated, "Korea is one of the markets where cloud transition is rapidly progressing, and Korean companies have high interest and receptiveness to AI innovation."

Plans are also underway to support the Korean language and expand data centers for the Korean market. Klein stated, "We plan to complete Korean language support for Joule by the end of March," adding, "From April, Joule will be available in Korean." He also announced plans to expand data centers within Korea. Since establishing a data center in Korea in 2011, SAP has been increasing its capacity and making improvements.

Klein also stressed the importance of data management. He introduced, "Good data creates good AI. SAP Business Data Cloud solutions integrate SAP data with third-party data to help companies make more effective data-driven decisions."

To enhance the quality of its data cloud solutions, SAP announced a partnership with Databricks, a U.S.-based big data specialist company, in February.

The event was held to commemorate the 30th anniversary of SAP Korea, SAP's Korean branch. Besides CEO Klein, Shin Eun-young, CEO of SAP Korea, also attended. Klein evaluated SAP Korea, saying, "Over the past 30 years, it has supported business innovation for Korean companies and is currently helping companies integrate AI into their core operations."

Meanwhile, CEO Klein revealed that before the press conference, he met with major clients such as Samsung Electronics, LG Electronics, and Samsung SDS. On the morning of the event, he met with Lee Jun-hee, CEO of Samsung SDS, to discuss ERP business strategies.

Christian Klein, CEO of SAP (right), and Shin Eun-young, CEO of SAP Korea, are speaking at the 'Business Unleashed' press conference held on the afternoon of the 20th at the Shilla Hotel in Jung-gu, Seoul. Photo by SAP

This content was produced with the assistance of AI translation services.