Goheung Agricultural and Marine Products Export Team Targets Southeast Asian Market

Focusing on Gim Exports
Export Agreements Worth $10 Million to Be Signed

Goheung County in Jeollanam-do (Governor Gong Youngmin) has formed a Southeast Asia export delegation led by Governor Gong Youngmin to expand the overseas market presence of local agricultural and marine products. The delegation will visit Indonesia, Thailand, and Vietnam from the 19th to the 25th of this month to actively pioneer new markets.

During this period, export agreements totaling $10 million are expected to be signed. The delegation also plans to conduct promotional events and buyer meetings on-site to actively promote the excellence of Goheung County’s agricultural and marine products.

Goheung County has formed a Southeast Asia export pioneering team led by County Governor Gong Youngmin to expand the overseas market entry of local agricultural and marine products. From March 19 to 25, the team will visit Indonesia, Thailand, and Vietnam to actively develop new markets. Photo by Goheung County

The core goal of this export delegation is to establish Goheung County’s agricultural and marine products securely in the Southeast Asian market.

In particular, the delegation is focusing on expanding exports of Gim to support Gim producers who have recently faced challenges. With the global demand for Gim products on the rise, the plan is to secure stable sales channels through partnerships with major local distributors and directly promote the superiority of Goheung-produced Gim to consumers.

In Indonesia, an export agreement worth $5 million will be signed with the major distributor Java Super Food. This will kick off full-scale exports of products such as Gim, seaweed, and processed yuzu goods.

Additionally, meetings with local government officials in Indonesia will be held to discuss cooperation measures for export expansion and to establish a framework for ongoing collaboration.

In Thailand, an entry agreement worth $1 million will be signed with Jidubang Asia, enabling Goheung County’s agricultural and marine products to be available in major shopping malls across Thailand.

There are also plans to hold a promotional event for Goheung Gim at Paradise Mall in Bangkok, where customers who purchase Goheung Gim during the event will receive complimentary gifts.

Furthermore, an export agreement worth $2 million will be signed with TMK, a leading Gim snack company in Thailand, to further raise the profile of Goheung Gim in the Thai market.

In Vietnam, an export agreement worth $2 million will be signed with Dongyang Agricultural and Marine Products, along with a contract to export 20 tons of Goheung rice to Vietnam. Exporting Goheung rice to Vietnam, a major rice-producing country, is seen as a testament to its quality and competitiveness. At the Korean mart Onemarket, a Gimbap tasting event will be held, allowing local consumers to directly experience the taste and quality of Goheung Gim.

This visit will not be limited to signing export contracts but will also focus on building local networks. During the Vietnam schedule, a luncheon meeting will be held with businesspeople from the Honam region to discuss practical market entry strategies and explore ongoing cooperation plans. The goal is to establish a stable export network in the Southeast Asian market and lay the foundation for long-term growth.

Governor Gong Youngmin stated, "Through the activities of the Southeast Asia export delegation, we will strengthen the global competitiveness of Goheung County’s agricultural and marine products and lay the foundation for pioneering new markets. In particular, we will expand cooperation with local distributors to establish a stable export base."

Goheung County plans to continue implementing customized international market strategies and provide active support to further expand overseas sales channels for local agricultural and marine products.

This content was produced with the assistance of AI translation services.