3 Cups Sold Per Second... Starbucks Choux Cream Latte Sells 2 Million Cups in Just 2 Weeks After Launch

'Cream Puff Latte' and 'Cream Puff Matcha Latte' Outperform Grapefruit Honey Black Tea
Sales Period Extended Until April 28

Starbucks Korea announced on the 19th that its two types of cream puff drinks surpassed 2 million cups sold within two weeks of their launch. This means approximately 3 cups were sold every second during Starbucks store operating hours.

The 'Cream Puff Latte' features a harmony of yellow cream puff made with natural vanilla beans and espresso. The menu consists of 'Cream Puff Latte' and 'Cream Puff Matcha Latte.' This year, the 'Cream Puff Latte' reduced sugar and calories by 10% compared to the previous version.

Photo by Starbucks Korea

According to Starbucks, over the past two weeks, the 'Cream Puff Latte' and 'Cream Puff Matcha Latte' showed higher sales than the Grapefruit Honey Black Tea, which was one of the top 3 best-selling drinks last year, ranking as the 3rd and 4th best-selling drinks after Cafe Americano and Cafe Latte. The cumulative sales until last year reached 21 million cups. This is the highest cumulative sales among all promotional drinks developed by Starbucks Korea.

Analyzing sales data from the first week after launch, the age group with the highest proportion of customers purchasing the ‘Cream Puff Matcha Latte’ was people in their 20s (35%), followed by those in their 30s (33%) and 40s (22%). For the Cream Puff Latte, the order was 30s (37%), 40s (31%), and 20s (20%). The 'Cream Puff Mango Cookie Latte,' sold only at five stores in the Seongsu area known for attracting a young customer base, had 80% of its buyers in their 20s and 30s.

A Starbucks representative analyzed, "This reflects the curiosity and preferences of the 2030 generation who actively seek their own tastes by experiencing new things," adding, "There is even a saying that 'people drink the Cream Puff Latte because of the whipped cream,' making the cream puff whipped cream the number one contributor to the popularity of the Cream Puff Latte." In fact, 9 out of 10 customers who purchased cream puff drinks chose the cream puff whipped cream as a must-have, and among those customers, 60% requested 'extra whipped cream.' This contrasts with other drinks that come with whipped cream as a default option, where more than half of customers request 'no whipped cream.'

Riding on the popularity of the cream puff drinks, Starbucks plans to extend the sales period of the 'Cream Puff Latte' by two more weeks until the 28th of next month.

This content was produced with the assistance of AI translation services.