Jeong Ji-young, President of Hyundai Department Store, Appointed as the 28th President of the Korea Department Store Association

Led the Successful Establishment of 'The Hyundai Seoul'
Over 30 Years of Experience in Marketing Strategy and Planning

The Korea Department Store Association held its regular general meeting and announced on the 18th that Jung Ji-young, President of Hyundai Department Store, has been appointed as the 28th new chairman. The chairman’s term will last until March 2027.

President Jung joined Hyundai Department Store in 1991 and has been involved in marketing and sales for over 30 years, specializing in marketing strategy and planning. Since his promotion to executive in charge of sales strategy in 2012, he has served as Ulsan Store Manager, Head of Sales Strategy Office, and Head of Sales Headquarters, and has been serving as CEO of Hyundai Department Store since last year.

Jiyoung Jeong, President of Hyundai Department Store. (Photo by Hyundai Department Store)

He is recognized as the figure who proposed a new paradigm for offline retail and led the successful establishment of 'The Hyundai Seoul.' By maximizing the value of experience through differentiated spatial innovation called 'retail therapy (healing through shopping)' and continuously introducing exclusive content available only at Hyundai Department Store, he elevated The Hyundai Seoul to the ranks of global shopping landmarks.

Recently, he emphasized a convergence model among business types as one of the directions offline retail should take and introduced the new-concept complex cultural space 'Connect Hyundai.' Connect Hyundai has attracted attention with a strategy that breaks the existing business format by combining the premium of department stores, the cost-effectiveness of outlets, and the cultural and artistic experiences of museums.

President Jung is promoting a global competitiveness enhancement strategy to overcome the limitations of the domestic market. He launched 'The Hyundai Global,' the industry’s first K-content export platform that sources Korean native brands and operates stores in famous overseas retail locations. This platform gained great popularity among local customers at the Parco Department Store in Tokyo, Japan. It plans to expand operations to prestigious shopping malls in Thailand, Hong Kong, and other locations. Additionally, for the first time among Korean department stores, he signed VIP joint marketing partnerships with Japan’s Hankyu Department Store and Thailand’s Siam Piwat Group, leading global VIP exchanges.

The Korea Department Store Association stated, "Despite the global weakening status of offline distribution, President Jung, who has achieved results expanding the horizon of experience consumption, is expected to serve as a focal point that presents a vision and strengthens organic cooperation for the industry struggling with prolonged economic recession by assuming the chairmanship."

This content was produced with the assistance of AI translation services.