Analysis of Korea's Image and Suggestions for Overseas Promotion Strategies
Building a "Foreign News Big Data Analysis Platform"

Bae Seonghwan, CEO of Newn AI (right), and Choi Kang, Head of the Overseas News Analysis Team at the Ministry of Culture, Sports and Tourism, are taking a commemorative photo at the award ceremony for the Minister of Culture, Sports and Tourism's Commendation. Photo by Newn AI

Bae Seonghwan, CEO of Newn AI (right), and Choi Kang, Head of the Overseas News Analysis Team at the Ministry of Culture, Sports and Tourism, are taking a commemorative photo at the award ceremony for the Minister of Culture, Sports and Tourism's Commendation. Photo by Newn AI

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Newn AI, a generative artificial intelligence (AI)-based big data analysis company, received the Minister of Culture, Sports and Tourism Award in recognition of its successful completion of the "Overseas Big Data Analysis Project" conducted by the International Cultural Promotion Policy Office (formerly the Overseas Cultural Promotion Agency) of the Ministry of Culture, Sports and Tourism.


As global interest in K-Culture and the Republic of Korea has increased, Newn AI utilized AI analysis technology to analyze the influence of the Korean Wave and the national image based on overseas big data, and proposed overseas promotion strategies. As a result, the company was recognized for its contribution to policy promotion aimed at enhancing the national image.


The Ministry of Culture, Sports and Tourism’s Overseas News Analysis Team (the client) and Gwangju Institute of Science and Technology (the lead organization) signed a business agreement to establish an "AI-based Foreign News Big Data Analysis Platform" by next year. This project plans to provide AI-based big data analysis services to maximize the efficiency and accuracy of big data analysis. As the executing company, Newn AI supports data supply and the establishment of a big data analysis system based on various AI technologies such as Trend GPT, AI sentiment, and contextual analysis.



Once the foreign news big data analysis platform is completed, it is expected to help examine international issues and matters of interest regarding Korea more accurately and thoroughly. Bae Seong-hwan, CEO of Newn AI (formerly RSN), stated, "We will continue to focus on advancing AI technology and research to achieve continuous innovation."


This content was produced with the assistance of AI translation services.

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