Wando County Promotes Local Specialties in Southeast Asian Market

Promoting the Excellence of Abalone and Seaweed
in Vietnam and Laos

Wando-gun in Jeollanam-do has actively carried out promotional activities in Vietnam and Laos to expand the consumption of its local specialty products in overseas markets.

Three companies participated in the event: Wando Daeo Fishery Corporation, Daehan Mulsan, and Badamyeongga. They introduced abalone and abalone-processed products, gim (dried seaweed), and seaweed-processed products to local consumers. On the 13th and 14th, tasting and promotional events for these specialty products were held at K-Market in Hanoi, Vietnam, and at Kokkok Mega Mart in Vientiane, Laos.

Wando County visited Vietnam and Laos to promote its specialty products and expand consumption in overseas markets. Photo by Wando County

Since signing a business agreement in 2020, Wando-gun and K-Market have continued their cooperation by hosting the 'Wando K-food Festival' every year. Prior to the event, Wando-gun officials visited the K-Market headquarters and met with Sangku Ko, Chairman of K&K Global Trading (4th class recipient of the Jangbogo Hansang Award), to request cooperation in expanding the consumption of Wando specialty products in the local market.

In Laos, a free tasting corner was operated, offering a variety of dishes that combined local recipes with Wando seaweed products, such as seaweed cup noodles, seaweed soup, gimbap, salads, and rice balls. Wando seaweed-based dishes were also promoted both online and offline to highlight their excellence. The successful hosting of this event in Laos, where the consumption of Korean seafood is not yet active, was thanks to the strong support of Seyoung Oh, Chairman of Kolao Group (5th class recipient of the Jangbogo Hansang Award). Since 2023, he has made various efforts to expand the consumption of Wando specialty products.

Shin Woochul, Mayor of Wando-gun, said, "Through this event, we have created an opportunity to expand the consumption of Wando specialty products in the Southeast Asian market, and I hope it will lead to increased exports as well. As Wando seaweed is gaining global attention, we will continue to make greater efforts to pioneer overseas markets."

He also requested the Jangbogo Hansang Award recipients to "actively cooperate in inviting and promoting the 2026 pre-Wando International Seaweed Expo, which will be held in May next year."

This content was produced with the assistance of AI translation services.