BYD Establishes Domestic Used Car Import and Distribution Corporation

'BYD Korea Auto' Established for Used Car Import and Distribution
New Entity to Focus on Pre-Owned Vehicles Separately from New Car Sales

Chinese automaker BYD, which has officially entered the Korean market, has established a new corporation for importing and distributing used cars.

On the 16th, BYD recently set up a separate entity called BYD Korea Auto under BYD Korea, registering its business purpose as "import and distribution of used cars." New car sales will be handled by BYD Korea, while used car sales will be managed by BYD Korea Auto.

Industry insiders interpret this move as BYD preparing to strengthen its used car sales capabilities and expand large-scale sales business under the relevant law, following delays in the launch of the Atto 3, a compact electric sport utility vehicle (SUV) that BYD positioned as its first domestic model.

BYD began pre-orders for the Atto 3 on January 16, but as of two months later, customer deliveries have not yet taken place. This is because the necessary procedures, such as registration in the Ministry of Trade, Industry and Energy’s eco-friendly vehicle notification, have not been completed.

A BYD Korea official stated, “This decision was made considering the market potential of various business sectors we are developing domestically,” adding, “No specific decisions have been made regarding future business plans.”

On the 16th, the BYD Sealion 7 was unveiled at the 'BYD Brand Launch Media Showcase' of the Chinese electric vehicle brand held at Incheon Sangsang Platform. Incheon - Photo by Kang Jin-hyung

This content was produced with the assistance of AI translation services.